Mike Florio ,
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Every network wants to televise the now-annual regular-season game between the Chiefs and the Bills. And for good reason.
The game delivers.
Via Austin Karp of Sports Business Journal , 30.8 million on average watched the late-afternoon Sunday game on CBS.
It’s the fifth-highest audience for a regular-season game on CBS since it returned to the small pool of NFL broadcast partners in 1998.
But it wasn’t the most-watched regular-season game of the season. In Week 2, 33,8 million watched Eagles-Chiefs on Fox.
The common thread is the Chiefs. Even at 5-4 and in third place in the AFC West, Kansas City is the new America’s Team.
Three weeks from tomorrow, CBS will benefit from that dynamic in a major way, when the new America’s Team faces the original America’s Team in the late-afternoon window on Thanksgiving in a contest that is destined to be the most-watched regular-season game in NFL history.
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