Bill Belichick has multiple trademark applications denied, New England Patriots major reason why

by: Steve Samra 1 hour ago SamraSource

Bill Belichick was hoping to trademark some key phrases from his time in the NFL. The New England Patriots opted not to allow it to happen.

According to trademark attorney Josh Gerben, Belichick’s filings for three phrases — DO YOUR JOB (BILL’S VERSION), NO DAYS OFF (BILL’S VERSION) and IGNORE THE NOISE (BILL’S VERSION) — were denied. The Patriots own the trademarks, sans the “Bill’s Version.”

The USPTO has denied Bill Belichick’s trademark filings for:

1. DO YOUR JOB (BILL’S VERSION)

2. NO DAYS OFF (BILL’S VERSION)

3. IGNORE THE NOISE (BILL’S VERSION)

The reason for the refusals?

The Patriots own the trademarks (sans the “Bill’s Version”).#PatriotsNation pic.twitter.com/VmuU3PEcOc

— Josh Gerben (@JoshGerben) September 9, 2025

While it’s the letter of the law, it’s not going to help heal Belichick’s contentious relationship with the NFL franchise. It seems like there’s been one controversy after another pertaining to the former coach and the Patriots, and this trademark battle is the latest development in the saga.

Of course, Belichick is now the head coach at  North Carolina . However, he hasn’t forgiven New England — he’s reportedly enforcing a ban against scouts from the Patriots at Tar Heels’ practices.

It all comes after an awkward end to his time in New England. At the end of the 2023 season, Belichick and the Patriots parted ways, which was described as mutual. However, most believe he was forced out after tensions had flared between him and ownership about the end of Tom Brady’s time there, and the drop off in success the team had since Brady left.

Via John Middlekauff, the move was confirmed by multiple sources. According to Mike Florio, “the message sent by his consigliere, G.M. Mike Lombardi.” That amounts to a little bit of an awkward situation.

Read More