Credit to the BYU Cougars, because they sure know how to grab some attention in today’s media environment. Teams are announcing their starting quarterbacks as position battles start wrapping up all over the country, so it would be easy for a program like BYU to fall under the radar. That’s especially true with programs like Ohio State and Notre Dame recently revealing their starters. BYU’s social media team found a way to gain some traction, though, and in today’s AI-saturated landscape, the Cougars found a creative way to team up with a young man named Bear. Freshman Bear Bachmeier is going to be BYU’s starting quarterback in 2025. Here’s the announcement: You think you’ve seen it all, but then you see a talking bear, wearing a No. 47 football jersey and exclaiming, “Go Cougs!” Bachmeier beat out redshirt sophomore Utah State transfer McCae Hillstead and redshirt junior Western Michigan redshirt junior transfer Treyson Bourguet for the starting job. The Cougars were expecting to go with returning starter JRead More
BYU announces its starting QB with an insane video

