by: Brian Jones 24 minutes ago brianjones_93
Netflix doesn’t have any plans to add more NFL games despite the success of its Christmas Day doubleheader last year. During the Bloomberg Screentime conference last week, Netflix co-CEO Greg Peters said getting a bigger NFL package “doesn’t really fit with our strategy as we understand it right now.”
“We think about what we’re doing as an events strategy, and turns out … sports are big events … and so we can plug those into that strategy, but we also want to make sure that we’re being really, really disciplined about … are we buying, are we investing in ways that are profitable for the business and some of the big league sports things?” Peters said, per Front Office Sports . “We don’t actually have a way to figure out that math.”
Netflix had more than 24 million viewers for each of its Christmas Day NFL games. It’s possible the streaming service will have similar numbers this year, as its two games are the Dallas Cowboys vs. Washington Commanders and the Detroit Lions vs. Minnesota Vikings.
What does the future hold for NFL games on Netflix?
If there are going to be changes to Netflix’s NFL package, it likely won’t come until after the 2029 season. The NFL is locked into its media rights deal through the 2023 season, but can opt out after 2029. With the growth of the international games, the NFL could have a separate international rights package, and a streaming service could grab that.