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The National Football League and the Bay Area Host Committee announced the official lineup of Super Bowl LX events and activations, bringing the excitement of the league’s biggest week to life across the greater San Francisco Bay Area. From immersive fan experiences to community-driven programs and region-wide celebrations, Super Bowl LX will spotlight the Bay’s unmatched culture of creativity and innovation.
“As we return to the Bay Area for Super Bowl LX, a decade after Super Bowl 50, we’re fully embracing the region’s unique energy and building something that feels true to the Bay,” said Peter O’Reilly, NFL executive vice president, club business, major events & international. “This is a place that has always driven innovation, and alongside the Bay Area Host Committee, we’re creating a week that reflects the people and communities who make this region special, celebrating the Bay Area’s art, food, music and culture on a global stage.”
“The Bay Area is made up of distinct, diverse communities across multiple counties, so we’re excited to have Super Bowl LX as a moment to showcase the full identity of the region,” said Zaileen Janmohamed, president & CEO of the Bay Area Host Committee. “Our goal is to not only unite the entire Bay so that the energy and impact of the Super Bowl is felt everywhere, but also to deliver meaningful impact that lasts long after the game is over. Today’s news is just the beginning — there will be much more to come.”
SUPER BOWL LX EVENTS AND VENUES INCLUDE:
Monday, Feb. 2 – Monday, Feb. 9, 2026
The Super Bowl Media Center at the Moscone Center West Building is the central hub for official press conferences and media activity throughout Super Bowl Week. It will serve as the base for thousands of credentialed journalists, inclusive of everything from broadcast and digital to radio, print, and social media, and be a center point for representatives from future Super Bowl and Draft host cities, league partners, and sponsors throughout Super Bowl Week. Opening Monday, Feb. 2, the Media Center will remain accessible to media 24/7 and will close Monday, Feb. 9 following the Most Valuable Player recognition and Super Bowl hand-off press conferences.
Monday, Feb. 2, 2026
Fans are invited to the San Jose Convention Center ahead of Super Bowl LX for an exciting evening celebrating the AFC and NFC champions as they arrive in the San Francisco Bay Area. The event will provide an exciting opportunity to hear directly from Super Bowl players and coaches during their only public appearance before the big game. Super Bowl Opening Night fueled by Gatorade is free to fans and promises a thrilling experience with two separate viewing sessions, when fans will have the chance to attend either the AFC champions’ appearance or the NFC champions’ appearance, which will be held in back-to-back windows. Fans will be able to cheer on their conference team, hear from players and coaches, and be part of the Super Bowl energy as it officially kicks off in the Bay Area.
Fans interested in attending one of the team’s appearances will need to download and register on the NFL OnePass app beginning Dec. 10. Please note that registration on the NFL OnePass app does not guarantee entry. Entry will be on a first-come, first-served basis.
Tuesday, Feb. 3, 2026
For the first time, the 2026 Pro Bowl Games powered by Verizon will move to Super Bowl LX Week in the San Francisco Bay Area. The event brings the league’s top players together for an AFC vs. NFC flag football showdown, which will preview the elite athleticism and competition of the sport ahead of its LA28 Olympics debut. The revamped programming gives the league’s best athletes an opportunity to compete during the NFL’s biggest week of the year, surrounded by their families, friends and select fans, and provides all fans with a must-see TV event that helps culminate the end of the season.
The televised event will air live from the Moscone Center South Building on Tuesday, Feb. 3, which will be transformed into a dynamic flag football arena. Coverage of the Pro Bowl Games powered by Verizon will begin on ESPN starting at 6:30 p.m. ET with the flag game at 8:00 p.m. ET on Tuesday, Feb. 3. The game will air on ESPN, Disney XD and ESPN Deportes.
