Minnesota Timberwolves star Anthony Edwards didn’t just unveil a new sneaker Friday. He also reignited one of the NBA’s hottest rivalries. The guard tapped comedian Katt Williams to debut his latest adidas AE 2s in a campaign that doubles as a marketing spectacle and a dig at Oklahoma City’s Shai Gilgeous-Alexander. In the ad, Williams praises Edwards’ fearlessness before taking aim at an unnamed rival. “There’s a certain two-guard not named Anthony Edwards who’s all the rage right now,” Williams says with a smirk. “He’s lucky his game’s as smooth as his little poems because them shoes? No, thank you.” The punchline, widely interpreted as a dig at Gilgeous-Alexander and his Converse collaboration, immediately set social media astir and added fresh fuel to a growing rivalry on and off the court. That rivalry reached its peak during the 2025 Western Conference Finals, when Gilgeous-Alexander’s Thunder eliminated Edwards’ Timberwolves in five games. Edwards flashed brilliance, averaging 23 points, but GilgeoRead More
Timberwolves’ Anthony Edwards enlists Katt Williams for new adidas ad taking aim at SGA
