The esteemed Unrivaled basketball season is approaching quickly, with less than one month left to prepare for the first tipoff. After reaching immense success during its inaugural year in 2024, Unrivaled is entering its second season with a newfound sense of purpose. This is a groundbreaking 3-on-3 women’s professional basketball league co-founded by legendary WNBA stars Breanna Stewart and Napheesa Collier. It didn’t take long for Unrivaled to gain traction, and it continues to gain recognition from players, fans and brands. As of Dec. 9, the league announced it would be taking a major step forward by partnering with one of bourbon’s most notable names: Maker’s Mark. For the first time in history, Maker’s Mark, a famous Kentucky bourbon, will be partnering with Unrivaled. This will be the first Official Spirits Partner the league has had. To further the excitement, this is the brand’s first sports league sponsorship. Considering the notability of Maker’s Mark, this is tremendous news for women’s basketball.
